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Your safety and comfort are a priority to us and we have made the necessary measures in store for you to be safe but equally still have a wonderful special experience.

We are in Greater London so we are in the medium covid tier 2.

Our doors are open by strict Appointment Only and we are staggering shop opening hours until Christmas - updates will be made on our Facebook page and Instagram

We request that when making your appointment that you are compliant with the government guidelines and live within tier 1 and/or 2 and, if bringing your (max) 2 VIP adult guests with you, that they are also in tiers 1 or 2 keeping us COVID compliant and our customers and staff safe.

We will respectfully ask any customer and their guests entering the shop to individually complete a test and trace, sanitise their hands and to wear your own face covering (unless you carry an exemption card).

Staff will also wear their masks and sanitise their hands on a regular basis - if you feel anxious at any time regarding distancing or our safety protocols then please tell us immediately.

We are a very large store so we have more than adequate space to keep a safe distance and for you to be very comfortable - appointments are staggered so you are likely to have the entire store to yourself and your party.

Restrictions will apply to the amount of people in store at any one time and a limit to how many people you can bring with you, safeguarding yourselves and our staff.

  • 1 person Max additional for fittings
  • 2 people Max additional for dress selection appointments.**
  • Toddlers and Children under 11 are not permitted in store currently unless it is for a bridesmaids appointment to select and measure.

It goes without saying to stay home if you are showing any signs or symptoms and to please do notify us to reschedule your appointment.

** NOTE: for bridesmaid appointments, if there is a larger party (i.e. bride plus more than 2 bridesmaids) they will need to stagger entry in the store to be measured or book another appointment for an alternative day to do the remainder girls.

We are thrilled that customers that have been into store with the current government measures in place have said that their experience has still been very enjoyable, comfortable and safe.

*Check out our customer reviews.

We look forward to welcoming you in-store for your appointment.

Weddings by Bell'Amore

Beautiful dresses, spacious surroundings and innovative customer care and service.

These are just some of the things you look for when you search for a bridal store; and why wouldn't you?

This moment is your special day after all - the day in your life when you finally tie the knot with that irreplaceable individual.

With a wealth of luxurious designs in store that are carefully chosen to give you the best possible range. There's only ever going to be that one unique dress for you, you'll want to invest in a gown of the highest quality design, so you'll feel sensational on your special day. you'll be in bridal heaven with our vast collection - so, even if you initially feel overwhelmed or indecisive as to what you can see yourself wearing, we'll work personally with you to take that fear away.

Of course, such variety is crucial when choosing your wedding dress - Many designs come to life when you keep the church, venue or even a tropical paradise in mind to achieve your personal wedding vision.

Wedding plans don't always have to be as stressful; our brides tell us that they find their experience to be easy, effortless and serene. And that's a part of what we do - we aim to make the experience relaxing and enjoyable for you. At your appointment we will listen carefully to you and give you additional inspiration and expert advice to turn your dreams effortlessly into reality.

We can't wait to start helping you!

So come and see first hand, the stunning selection of wedding dresses we have in -store Not just any Bride a VIB Bell'Amore Bride.


Greater London Enterprise Awards 2020 - Best Bridalwear RetailerBell'Amore wins the coveted Greater London Enterprise Award for Best Bridalwear Retailer 2020, covering the whole of Greater London!


STOP PRESS: we are now taking appointment requests for Mondays.

bridal designers
bridesmaids
contact us to make an appointment
about Bell'Amore

Bell'amore you are like no other!! Thank you for being so amazing and supportive throughout this whole experience. From my first visit to your shop to the excitement of my first fitting and not forgetting all of the support you have and continue to provide through this horrible covid ordeal - words cannot express how fabulous you ladies are and what your support has meant to me.

Wow what a day!!!. I was dreading this day as i hate shopping full stop, let alone trying to find THE perfect wedding dress. Did I have anything to worrry about really No!! Jo you was amazing and made my experience just perfect by you, I was comfortable and happy. You took one look at me and knew what I needed to try on. Bellamore has a wonderful range of designer dress they are all beautifully stunning. After a few dress try on's I found THE ONE and knew straight away this was for me.

To see what other brides say about us, please visit our reviews page.


10% off our full price bridal collection on production of this advert - valid until 12th December 2020.
Click on the picture below to print the advert.

10% off advert

At this time when we need to keep safe, mindful and considerate to others and to distance, we are so lucky to have so much space in store to serve you safely and in comfort. Even with restrictions we are able to continue to make you feel really at ease.

Check out our Appointments page, or the link near the top of this page (Current COVID guidelines in store), for details of how we apply the current COVID guidelines.

Rest assured we will do what we can to provide you with that ultimate Bell'Amore experience.